Aerco sets up new marketing initiative with Delta

Aerco sets up new marketing initiative with leading equipment fan supplier

Aerco, the Horsham based electronics and electrical products distributor, has launched a new marketing initiative with Delta Electronics Europe, one of the world’s leading fan manufacturers, making Aerco the first European stocking distributor for Delta.

The Delta Group is an electronics manufacturer based in Taiwan with global operations and annual sales of over $5bn.  Delta has gained industry recognition as a manufacturer of DC fans and blowers of the very highest standards covering axial fans from 25mm-200mm, blowers from 30mm-250mm, cross-flow fans and slim blowers.  Delta fans employ a combination of a highly-distinctive, patented blade design, innovative structure design and ‘Sensflow’ control to provide the best possible cooling solutions.

Under the terms of a new agreement Aerco is appointed as the UK stocking distributor for Delta fans and the company will also provide stock and technical support to the Delta network of distributors throughout Europe.  The purpose of this new initiative is to clearly establish Delta’s market position as the premier manufacturer of electronics fans from the Far East and that it is a company able to compete with the best of European fan manufacturers.

Ruben Tibben, channel management executive for Delta Electronics Europe said: “Delta fans are designed with quality and environmental issues at the centre of our considerations. We selected Aerco as our UK partner because the company has excellent technical knowledge and very good design-in capability.  Aerco is in a perfect position to reach out and support medium size customers in the UK. Aerco will be holding stock of Delta fans and also will be positioned to support selected European customers with their stock holding.”